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Search Engine Optimisation Training Course

Professionally created, self-study video training.

About this Tutorial

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The Internet provides the opportunity to reach millions of potential customers, faster and easier than ever before. This CD Rom based video Search Engine Optimisation training course will show you how to get your site listed on all the major Search Engines and how to improve your rankings thus increasing the traffic to your site and ultimately sales! Expert author James Gonzalez explains all about keyword placement, page rank, common mistakes you should avoid and numerous other useful tips, tricks and techniques that will help you increase your site's search engine rankings in no time!

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LATER VERSION AVAILABLE

We also have the
Search Engine Optimization Tutorial 2006

All Courses on 1 or 2 CDs
For Mac and PC

Search Engine Optimisation Training Course Information
	CLICK HERE TO BUY THIS CD
Author: James Gonzalez
Duration: 7 hrs / 92 video lessons
Cost for UK: £79.95 £67.95 + VAT
Cost for EU: €95.95 €81.55 + VAT
Cost for US & Canada: $125.00 $106.24 *no further discounts can be applied
Product Code: 33569
Delivery: Please allow 2-3 days for UK & Europe, 3-5 days US & rest of world IN STOCK - All CDs Shipped Carriage FREE -
Compatibility: Win Vista, XP, 2000, 98, NT, Mac OS X, OS 9

Benefits of this Software Training

	• Transfers knowledge to you quickly and effectively and shortens the learning curve. • Step by step video training from your own desktop via CD ROM or online tuition. • All the concepts of each application are explained clearly and precisely. • Every course works on PC and Mac. • Alternative to a boring book or manual and expensive training courses & classes. • Jump to and from lessons - learn at your own pace. • Tuition by expert authors who use audio training videos to help guide you through the key concepts using simplistic terms and minimal jargon. Customer Testimonials

Complete CD Contents and FREE Video Tutorials

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Tutorial Welcome

Search Engine Optimisation Tutorial Intro

Tutorial Overview

The Importance of Search Engines

The Limitations of Optimisation

Intro To Search Engines

The Search Engines Landscape

Crawler Based Search Engines Overview

Human Powered versus Pay Per Click Systems

Hybrid Search Sites Explained

The Mechanics of Crawler Based Search Engines

The Ranking System Explained - Tuition 1

The Ranking System Explained - Tuition 2

The Most Popular Search Sites

Most Popular Search Web Sites

Overture/Google Adwords and Others

Search Systems You Really Should Work With

Checking Your Sites Current Status

Using the Google Toolbar

Yahoo & the Rest

How to Fix Frames

The Importance of Page Titles & Page Descriptions

The Importance of Page Links and Page Content

We hope you enjoyed the FREE lessons above. To view the complete contents, including the chapters below, please purchase the CD.
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How Domain Names Effect Placement
Chapter Overview
Choosing Effective Names
Hoe to Register Domain Names
Using Multiple Domain Names
Set Up & Link Multiple Domain Names

Choosing Target Keywords
Researching Keywords
Keyword Phrases versus Single Words
Analysing the Competition for Keywords
Refining Your Keywords
Using Wordtracker
Other Tools to Aid in Keyword Work
Keyword Placement Explained

Designing Search Engine Friendly Pages
Titles - Important!
Meta Description Tags in Optimisation
Meta Keyword Tags
Page Content: Headings
Page Graphics & ALT Tags in Optimisation
Text Content
Strategies Designing Your Page Content
Links
Site Map Pages for the crawlers
Common Page Content Mistakes
Invisible Navigation Systems

Link Popularity/Page Importance & Reputation
Importance of Links
Link Popularity Explained
Page Reputation and Importance
Strategies for Getting Good Links - Lesson 1
Strategies for Getting Good Links - Lesson 2
Links that can Work Against You
A simple Guide for Improving Links

Optimisation Tricks
Keyword Spamming
Invisible Text
Images
Redirect Pages
Comments/Bait & Switch
Cloaking - Overview
Info Pages
Hidden Links

Specific Strategies
Google Overview
Google Page Construction Tips
Yahoo Overview
Yahoo/Overture Site Match Xchange
Overture Overview
Overture Listing Choices
AskJeeves/Teoma Overview
Open Directory Project (ODP)
Tips for getting listed in the ODP
MSN
Looksmart
LookSmart Optimisation Tips

Getting Hi Tech Pages Indexed
Frame pages
Flash - Lesson 1
Flash - Lesson 2
Dynamically Generated Pages Explained

Registering Your Sites
Chapter Overview: The Essentials
Recommended Submission Order
Submitting to:
• Google
• Yahoo Search Engine
• Directories
• Yahoo Directory
• ODP Directory
• AskJeeves
• LookSmart

Search Engine Optimisation Tools
Optimisation Resources: Search Sites and Web Sites
Wordtracker
Useful Tools for Checking Site Rankings
Keyword Density Analyzers
Link Optimisers Optilink

Disclaimer
Disclaimer

Credits
Author Details


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