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Search Engine Optimisation Training Course

 Professionally created, self-study video training.

About this Tutorialshow details
The Internet provides the opportunity to reach millions of potential customers, faster and easier than ever before. This beginners Search Engine Optimisation training course will show you how to get your site listed on all the major Search Engines and how to improve your rankings thus increasing the traffic to your site and ultimately sales! Using step by step video training movies, expert author James Gonzalez demonstrates keyword placement, page rank, common mistakes you should avoid and numerous other useful tips, tricks and techniques that will help you increase your site's search engine rankings in no time! You can dive into search optimisation right now, click any of the blue linked lessons below for FREE video training movies...
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Search Engine Optimization Tutorial 2006


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Search Engine Optimisation Training Course Info

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Tutor: James Gonzalez
Duration: 7 hrs / 92 video lessons
Cost for UK: £79.95 + VAT
Cost for EU: €84.95 + VAT
Cost for US & Canada: $124.95
Product Code: 33569
Delivery: Please allow 2-3 days for UK & Europe, 3-5 days US & rest of world

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Compatibility: MS Windows 7, Vista, XP, 2000, 98, NT, Mac OS X, OS 9
 

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Benefits of this Software Training
  Tuition by expert tutors.
  Narrated training videos demonstrate the key tools and professional techniques helping you to work faster and smarter.
  Learning is fast as the trainers guide you using simplistic terms and minimal jargon.
  Personal Tutoring - Step-by-step video training from your own desktop. Delivered via DVD/CD training or online tuition.
  The tutor transfers knowledge to you quickly and effectively.
  All the concepts of each application are explained clearly and precisely.
  Every course works on PC and Mac.
  Alternative to a boring book or manual and expensive training courses, seminars & classes.
  Jump to and from lessons - learn at your own pace.
  The visual and practical nature shortens the learning curve compared to standard training manuals.
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Associated Training CDs:
Beginners Microsoft SQL Reporting | Complete Range of Adobe ColdFusion Tutorials | Developing iPhone Web Apps | GIMP 2.6 | JavaScript | HTML 4 | PHP | Crystal Reports XI | Complete Range of MYOB training | Adobe Captivate 4
 
CD CONTENTS & FREE VIDEO TUTORIALS
Click on any linked lesson below for a FREE demo
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Tutorial Welcome
Search Engine Optimisation Tutorial Intro
Tutorial Overview
The Importance of Search Engines
The Limitations of Optimisation

Intro To Search Engines
The Search Engines Landscape
Crawler Based Search Engines Overview
Human Powered versus Pay Per Click Systems
Hybrid Search Sites Explained
The Mechanics of Crawler Based Search Engines
The Ranking System Explained - Tuition 1
The Ranking System Explained - Tuition 2
The Most Popular Search Sites
Most Popular Search Web Sites
Overture/Google Adwords and Others
Search Systems You Really Should Work With

Checking Your Sites Current Status
Using the Google Toolbar
Yahoo & the Rest
How to Fix Frames
The Importance of Page Titles & Page Descriptions
The Importance of Page Links and Page Content

We hope you enjoyed the FREE lessons above. To view the complete contents, including ALL the lessons below, please purchase the CD.
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How Domain Names Effect Placement

Chapter Overview
Choosing Effective Names
Hoe to Register Domain Names
Using Multiple Domain Names
Set Up & Link Multiple Domain Names

Choosing Target Keywords
Researching Keywords
Keyword Phrases versus Single Words
Analysing the Competition for Keywords
Refining Your Keywords
Using Wordtracker
Other Tools to Aid in Keyword Work
Keyword Placement Explained

Designing Search Engine Friendly Pages
Titles - Important!
Meta Description Tags in Optimisation
Meta Keyword Tags
Page Content: Headings
Page Graphics & ALT Tags in Optimisation
Text Content
Strategies Designing Your Page Content
Links
Site Map Pages for the crawlers
Common Page Content Mistakes
Invisible Navigation Systems

Link Popularity/Page Importance & Reputation
Importance of Links
Link Popularity Explained
Page Reputation and Importance
Strategies for Getting Good Links - Lesson 1
Strategies for Getting Good Links - Lesson 2
Links that can Work Against You
A simple Guide for Improving Links

Optimisation Tricks
Keyword Spamming
Invisible Text
Images
Redirect Pages
Comments/Bait & Switch
Cloaking - Overview
Info Pages
Hidden Links

Specific Strategies
Google Overview
Google Page Construction Tips
Yahoo Overview
Yahoo/Overture Site Match Xchange
Overture Overview
Overture Listing Choices
AskJeeves/Teoma Overview
Open Directory Project (ODP)
Tips for getting listed in the ODP
MSN
Looksmart
LookSmart Optimisation Tips

Getting Hi Tech Pages Indexed
Frame pages
Flash - Lesson 1
Flash - Lesson 2
Dynamically Generated Pages Explained

Registering Your Sites
Chapter Overview: The Essentials
Recommended Submission Order
Submitting to:
• Google
• Yahoo Search Engine
• Directories
• Yahoo Directory
• ODP Directory
• AskJeeves
• LookSmart

Search Engine Optimisation Tools
Optimisation Resources: Search Sites and Web Sites
Wordtracker
Useful Tools for Checking Site Rankings
Keyword Density Analyzers
Link Optimisers Optilink

Disclaimer
Disclaimer

Credits
Author Details


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