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- See right for full details on this Search Engine Optimization (SEO) 2006 Tutorial

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Search Engine Optimization 2006 Tutorial

About this Tutorial show details
The Internet provides the opportunity to reach millions of potential customers, faster and easier than ever before. This beginners Search Engine Optimization tutorial will show you how to get your site listed on all the major Search Engines and how to improve your rankings thus increasing the traffic to your site and ultimately sales! Expert author James Gonzalez explains all about keyword placement, page rank, common mistakes and numerous other useful tips, tricks and techniques that will help you increase your site's search rankings fast!
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All Courses on 1 or 2 CDs
For Mac and PC

Search Engine Optimization (SEO) 2006 Tutorial Information
CLICK HERE TO BUY THIS CD
Author: James Gonzalez
Duration: 7 hrs / 111 video lessons
Cost for UK: £79.95 + VAT
Cost for EU: €107.95 + VAT
Cost for US & Canada: $125.00
Product Code: 33689
Delivery: Please allow 2-3 days for UK & Europe, 3-5 days US & rest of world
IN STOCK
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Compatibility: Win Vista, XP, 2000, 98, NT, Mac OS X, OS 9
 
Benefits of this Software Training
 
• Transfers knowledge to you quickly and effectively.
• Step by step video training from your own desktop via CD ROM or online tuition.
• All the concepts of each application are explained clearly and precisely.
• Every course works on PC and Mac.
• Alternative to a boring book or manual and expensive training courses & classes.
• Jump to and from lessons - learn at your own pace.
• Tuition by expert authors.
Customer Testimonials
 
Associated Training CDs:
Macromedia Dreamweaver 8 | Macromedia Dreamweaver MX 2004 | Adobe Photoshop CS | JavaScript | HTML 4 | PHP | Joomla
 
Complete CD Contents and FREE Video Tutorials
Click on any linked lesson below for a FREE demo
Purchased CD tutorials load almost instantly and have higher sound & video quality. For tutorial support see left

Course Intro
Course Intro
What is Covered in This Course
Why Search Engines Are Important
Limitations of SE Optimization

How Search Engines Work
Survey of the Search Engine Landscape
Search Engine Terms Defined
Optimization Vs Advertising
Crawler-based Search Engines
How Crawler-based Search Engines Work
Web Directories
Pay Per Click Systems
How Engines Rank Web Pages - Lesson 1
How Engines Rank Web Pages - Lesson 2
The Importance of Off-Page Factors

Checking the Current Status of Your Sites
Google and The Google Tool Bar
Checking Your Pages in Google
Checking Your Pages in Yahoo
Checking MSN and the Others
Making Frames More SE Friendly
Setting Page Titles and Descriptions
Checking Page Links and Content
How to Make Your Content Easy to Index

We hope you enjoyed the FREE lessons above. To view the complete contents, including the chapters below, please purchase the CD.
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Choosing Target Keywords
Keyword Research
More Keyword Research
Keyword Phrases Vs Single Words
Analyzing the Competition for Keywords
Identifying Your Money Keywords
Make Keywords Specific and Descriptive
Keyword Tools: Wordtracker
Other Keyword Tools

How Domain Names Effect SE Placement
How Domain Names Affect SE Placement
Choosing Effective Names
Registering Domain Names
Using Multiple Domain Names
Setting Up Multiple Domain Names

Designing Web Pages That Search Engines Like
Creating Crawler-friendly Sites
Placing Keywords: Page Titles
Placing Keywords: Meta Descriptions
Placing Keywords: Meta Keywords
Placing Keywords: Headings
Placing Keywords: Body Text
Benefits of Using CSS
Working with Images
Additional Page Construction Tips
Robot.txt Files
Outgoing Links
Common Page Content Mistakes
Fixing Invisible Navigation Systems

Link Building
Why Links are Important
Link Basics
Building Natural Link Structures
Reciprocal Links
Using Google PageRank
Tips for Identifying Other Links
Tips on Writing Link Requests
Getting Links from Directories
Links that Can Work Against You
Strategies for Improving Your Links

Advanced Link Building Techniques
Provide Valuable Content
Syndicating Your Content
Article Directories
Blogs
Content Subscriptions Using RSS Feeds

Paying for Traffic
Why Pay for Traffic?
Pay-Per-Click (PPC) Programs
A Survey of PPC Programs
Google AdWords and AddSense
Improving AdWords Rankings
Yahoo Search Marketing
Planning Your Yahoo Ad Campaign
Planning Your Bid Strategies
Determining Your Max Bids
Yahoo Search Marketing Reports
Tracking Your Ads
Importance of Internet Advertising

Google
Google Specs and Overview
Google Site Organization
Google Page Construction Tips
Google Link Strategies
Avoiding The Google Sandbox Effect

Yahoo
Yahoo Specs and Overview
Yahoo Site Organization
Yahoo Page Construction Tips

MSN Search
MSN Search Specs and Overview
MSN Search Site Organization
MSN Search Optimization Techniques
MSN Search Linking Strategies
Optimization Tips from MSN

Ask Jeeves
Ask Jeeves Specs and Overview
Technical and Editorial Requirements
Additional Requirements and Design Tips

Web Directories
Directories Vs Search Engines
The Yahoo Directory
Submitting Sites to the Yahoo Directory
The Open Directory Project (ODP)
Submitting a Site to the ODP
Tips for Getting Listed in ODP

Getting Hi-Tech Pages Indexed
Frame Pages
Flash
Optimizing Flash Content for Google
Avoiding Problematic Flash Content
Dynamically Generated Pages

Search Engine Optimization Tools
Information Sources
SEO Web Sites
Wordtracker
SE Rank Monitors
Keyword Density Analyzers
Link Optimizers-Optilink

Final Thoughts
SEO Course Wrap-up
Disclaimer

Credits
About Your Author


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