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Course Intro
 Course Intro
What is Covered in This Course
Why Search Engines Are Important
Limitations of SE Optimization
How Search Engines Work
Survey of the Search Engine Landscape
Search Engine Terms Defined
Optimization Vs Advertising
Crawler-based Search Engines
How Crawler-based Search Engines Work
Web Directories
Pay Per Click Systems
How Engines Rank Web Pages - Lesson 1
How Engines Rank Web Pages - Lesson 2
The Importance of Off-Page Factors
Checking the Current Status of Your Sites
Google and The Google Tool Bar
Checking Your Pages in Google
Checking Your Pages in Yahoo
Checking MSN and the Others
Making Frames More SE Friendly
Setting Page Titles and Descriptions
Checking Page Links and Content
How to Make Your Content Easy to Index
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Choosing Target Keywords
Keyword Research
More Keyword Research
Keyword Phrases Vs Single Words
Analyzing the Competition for Keywords
Identifying Your Money Keywords
Make Keywords Specific and Descriptive
Keyword Tools: Wordtracker
Other Keyword Tools
How Domain Names Effect SE Placement
How Domain Names Affect SE Placement
Choosing Effective Names
Registering Domain Names
Using Multiple Domain Names
Setting Up Multiple Domain Names
Designing Web Pages That Search Engines Like
Creating Crawler-friendly Sites
Placing Keywords: Page Titles
Placing Keywords: Meta Descriptions
Placing Keywords: Meta Keywords
Placing Keywords: Headings
Placing Keywords: Body Text
Benefits of Using CSS
Working with Images
Additional Page Construction Tips
Robot.txt Files
Outgoing Links
Common Page Content Mistakes
Fixing Invisible Navigation Systems
Link Building
Why Links are Important
Link Basics
Building Natural Link Structures
Reciprocal Links
Using Google PageRank
Tips for Identifying Other Links
Tips on Writing Link Requests
Getting Links from Directories
Links that Can Work Against You
Strategies for Improving Your Links
Advanced Link Building Techniques
Provide Valuable Content
Syndicating Your Content
Article Directories
Blogs
Content Subscriptions Using RSS Feeds
Paying for Traffic
Why Pay for Traffic?
Pay-Per-Click (PPC) Programs
A Survey of PPC Programs
Google AdWords and AddSense
Improving AdWords Rankings
Yahoo Search Marketing
Planning Your Yahoo Ad Campaign
Planning Your Bid Strategies
Determining Your Max Bids
Yahoo Search Marketing Reports
Tracking Your Ads
Importance of Internet Advertising
Google
Google Specs and Overview
Google Site Organization
Google Page Construction Tips
Google Link Strategies
Avoiding The Google Sandbox Effect
Yahoo
Yahoo Specs and Overview
Yahoo Site Organization
Yahoo Page Construction Tips
MSN Search
MSN Search Specs and Overview
MSN Search Site Organization
MSN Search Optimization Techniques
MSN Search Linking Strategies
Optimization Tips from MSN
Ask Jeeves
Ask Jeeves Specs and Overview
Technical and Editorial Requirements
Additional Requirements and Design Tips
Web Directories
Directories Vs Search Engines
The Yahoo Directory
Submitting Sites to the Yahoo Directory
The Open Directory Project (ODP)
Submitting a Site to the ODP
Tips for Getting Listed in ODP
Getting Hi-Tech Pages Indexed
Frame Pages
Flash
Optimizing Flash Content for Google
Avoiding Problematic Flash Content
Dynamically Generated Pages
Search Engine Optimization Tools
Information Sources
SEO Web Sites
Wordtracker
SE Rank Monitors
Keyword Density Analyzers
Link Optimizers-Optilink
Final Thoughts
SEO Course Wrap-up
Disclaimer
Credits
About Your Author |
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