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Using Search Engines Tutorial

 Professionally created, self-study video training.

About this Tutorialshow details
If your new to the Internet and Search engines then you might like to take a look at this beginners Search Engines tutorial. Using step by step video training movies, expert author Kathy Evans teaches you all about searches, how to make your site appear highly on searches, submitting to directories, and many other tips, tricks and techniques that will transform you into an advanced search engine user in no time! You can dive in right now, click any of the blue linked lessons below for FREE Search Engine video training movies...
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Search Engine Optimization Tutorial 2006


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Using Search Engines Tutorial Info

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Tutor: Kathy Evans
Duration: 7 hrs / 159 video lessons
Cost for UK: £79.95 + VAT
Cost for EU: €84.95 + VAT
Cost for US & Canada: $124.95
Product Code: 33277
Delivery: Please allow 2-3 days for UK & Europe, 3-5 days US & rest of world

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Compatibility: MS Windows 7, Vista, XP, 2000, 98, NT, Mac OS X, OS 9
 

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Benefits of this Software Training
  Tuition by expert tutors.
  Narrated training videos demonstrate the key tools and professional techniques helping you to work faster and smarter.
  Learning is fast as the trainers provide a beginners guide using simplistic terms and minimal jargon.
  Personal Tutoring - Step-by-step video training from your own desktop. Delivered via DVD/CD training or online tuition.
  The tutor transfers knowledge to you quickly and effectively.
  All the concepts of each application are explained clearly and precisely.
  Every course works on PC and Mac.
  Alternative to a boring book or manual and expensive training courses, seminars, workshops & classes.
  Jump to and from lessons - learn at your own pace.
  The visual and practical nature shortens the learning curve compared to standard training manuals and for dummies books.
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Associated Training CDs:
Beginners Microsoft SQL Reporting | Developing iPhone Web Apps | JavaScript | Adobe Photoshop Elements 7 Training | PHP 5 Programming | Adobe Golive 6 | Web Publishing and Publicizing | Crystal Reports XI | Autodesk Revit MEP 2010
 
CD CONTENTS & FREE VIDEO TUTORIALS
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Overview
Using Search Engines Tutorial Overview
A Brief Web Tour
Directories Overview
Search Engines Overview
Meta Search Engines Explained
Subject and Links Pages Explored
Open Directory Project Explained
AltaVista Overview
How to Evaluate Pages
Family Filter Intro
Why can't I find what I'm Looking for?

Directories
The Mechanics of Directories
Find Info with a Directory
Find Info with Yahoo & Looksmart
How to Best Search a Directory - Lesson 1
How to Best Search a Directory - Lesson 2

Search Engines
The Mechanics of a Search Engine - Lesson 1
The Mechanics of a Search Engine - Lesson 2
Finding Info using a Search Engine - Lesson 1
Finding Info using a Search Engine - Lesson 2
Finding Info using a Search Engine - Lesson 3
The Invisible Web Described
Invisible Web - Resources
Invisible Web - When to use it?
Invisible Web - How to find Info
Invisible Web - Finding an ATM Machine
Invisible Web - Find a Flight to Paris

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Optimise your Search

Defining A Search Strategy
Which Service?
Fine Tuning your Keywords
Should I Use a Search Engine or Directory?
Useful Resources
Searching for FTP Resources
How to Download FTP Files
Resources for Anonymous FTP Sites

Other Areas to Search
News Groups - Intro
Wide Area Info System
How to Use Gopher for a Search
Searching Options
Finding Tickets
Making use of a Cluster Search
Finding Exchange Rates

Boolean Operators
Chapter Overview
Boolean Searching - Lesson 1
Boolean Searching - Lesson 2
Grouping Operators Overview
Using Grouping Operators
Stop Words
A Natural Language Search
Concept Searching Explained

Phase Operators & Proximity Searching
Chapter Overview
Phrase and Proximity Operators in Action
Combining Phrase and Proximity
Proximity Searches in Lycos and AltaVista
Required & Excluded Terms
Using Wild Cards for Search
Using Word Stemming - Lesson 1
Using Word Stemming - Lesson 2

Required & Excluded Terms
Using - and + Symbols - Lesson 1
Using - and + Symbols - Lesson 2
Field Searching - Overview
Field Searching in Motion
Restrictions on Results Explained

Advanced Searching & Algorithms
Chapter Overview
Advanced Search
Advanced Searching Techniques
Search Engine Syntax - Lesson 1
Search Engine Syntax - Lesson 2
The Method Search Engines Rank Pages - Lesson 1
The Method Search Engines Rank Pages - Lesson 2
Is Ranking A Success?

Problem Solving
Dealing Problems and errors - Lesson 1
Dealing Problems and errors - Lesson 2
Using cached for Missing Pages
Finding missing pages
Report Broken Links

Customizing your Browser
Chapter Overview
Book marking Searches
Working with the Browsers built in Search
Key Sites Library Overview
How to Organise and add Key Sites

Useful Resources
Using Copernic
Searching Newsgroups - Lesson 1
Searching Newsgroups - Lesson 2
Advanced Newsgroup Searches
Searching Serve Lists - Lesson 1
Searching Serve Lists - Lesson 2
International Language Searching
Resources for International Search Engines
Specialized Information Sites
Education
Searching for People and Your Ancestry

AltaVista
The Settings
How to Filter AltaVista's results
AltaVista's Tools and Search Facilities
AltaVista's Search Assistant and International Sites

Google
How to Set Google's Preferences
Google Search
Google Search - Advanced
Web and Technical Resources for the Search Engines
Using the Search Engine Resource Sites

Fast Search
Chapter Overview
Customising Fast Search Settings
A Simple Fast Search
Advanced Fast Search
Introduction to Highway 61 - Lesson 1
Introduction to Highway 61 - Lesson 2

Optimising your own Site
Chapter Overview
How to Choose your Keywords
Resources for Ranking your site
Word tracker Overview
Analyse your Keywords with Word Tracker
Working with the Internet Keyword Finder
Working with the Gotos Keyword Inventory
Working with the Bruce Clays Optimisation Tools

Meta Tags
Chapter Overview
How to Write Meta Keyword Tags
How to Write Meta Description Tags
How to Optimise your Meta Tags
How many Keywords in your Page?
How to use your Keywords in Tables
Adding Keywords in the Alt and Link Text
Inserting Keywords to your Title Tag
Keywords in other Tags Explained
Inserting Keywords in the Text
Chapter Round-up

Keyword Density
Chapter Overview
Keyword Frequency Counter
Density and Customised Analysis

Submitting your Site
Chapter Overview (where to submit)
Submitting to AltaVista, Inkotomi and smaller engines
Submitting to Directories Overview
Submitting to Dmoz (Open Directory)
Automated Submission Tools Explained
Working with the Top Dog Submission Tool

Ranking
Chapter Overview - Links popularity
Beware of FFA pages
Your Popularity
Using a Frameset - Tips
Hidden Text Links Explained
Checking to see if you are Listed
Paying for Listings
Buying a Number 1 Listing
Pay per Click Listings Demystified

Advanced Optimisation
Spamming the Search Engines
Doorway Pages Explained
Working with a Page Generator
Cloaking and IP Delivery Explained

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