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Search Engine Optimization Tutorial

A professionally created, self-study video training course
Includes 9 hours of easy to follow Search Engine Optimization video tutorials presented by an industry expert.
The training is delivered to your desktop allowing you to learn at a time that suits you and at your own pace.
You can start learning online right away. Sample Search Engine Optimization tutorial videos by clicking a blue link below:
  • Tutor: Kevin Bates
  • Duration: 9 hours
  • Video lessons: 61
  • Product code: 01722
  • In stock: YES
  • Available on: DVD & Download
  • Work files included: YES
  • Works on: MS Windows PC & Mac
  • Date Released: 25th September 2012
The Internet provides the opportunity to reach millions of potential customers, faster and easier than ever before, and these beginners Search Engine Optimization tutorial videos will show you how.

Commencing from the basics, expert SEO tutor Kevin Bates uses step-by-step training videos to help explain and demonstrate the key stages in optimizing your web site, selecting your keywords, and the basics of paid search.

Through over eight hours of high quality training videos, the tuition includes email marketing strategies, using the google keyword tool, lessons on HTML and CSS, learning link building, 404 pages, using internal links explained, a look at paid search and so much more.

The complete training course contents is listed below and you can start learning SEO right away, click any of the blue linked lessons to sample FREE Search Engine Optimization training videos and discover how effective this teaching method is...
What Our Customers Are Saying

"It was nice speaking with you last week. I received the training software and have already used it for a few hours. I'm very happy with it, very good instructor, superior quality product. Regards."Mike Evans, California
COMPLETE COURSE CONTENTS
We hope you enjoyed the free lessons. To view the complete contents, including all lessons below & above, please purchase the course via DVD or Download.
Paid Content
Section

Get all lessons with purchase
Introduction
Who This Course Is For
What To Expect From This Course
About The Tutor

Foundation
How Search Engines Operate
Setting Up Google Analytics
The Buying Cycle
Myths And Misconceptions About SEO
Building An Email List
Email Marketing Strategies
Local Search Optimization
Additional Resources
Browser Plug-Ins

Research
Why You Need To Do Research
Understanding Search Intention
Using The Google Keyword Tool
How To Do Competitive Research
Finding Opportunities With Google Analytics
Testing Keywords With Paid Search
Searching With Advanced Search Operators

Technical SEO
Why You Need Technical SEO
Avoiding Duplicate Content
Building An XML Sitemap
Setting Up Your Robots.txt
Using Google Webmaster Tools - Lesson 1
Using Google Webmaster Tools - Lesson 2
When To Use The nofollow Tag
How To Handle Redirects
HTML And CSS For Search Friendly Design
Setting Up Your RSS Feed
Setting Up 404 Pages
SEO For Dynamic Content

On-Page Optimization
Why You Need On-Page Optimization
Creating Search Optimized Content
Writing An Effective Page Title
How To Use Headings And Subheadings
Writing Enticing META Descriptions
Using Image ALT Text
How To Use Internal Links
When And How To Link To External Sites
Blogging For SEO

Off-Page Optimization
Why You Need Off-Page Optimization
The Basics Of Link Building
Quality Of Links VsQuantity Of Links
Why Optimized Anchor Text Is Essential
Finding And Acquiring Your Competitors Links
Directory Submissions
Using Guest Posting For Links
How Social Media Affects Link Building
How To Use Online PR For Links - Lesson 1
How To Use Online PR For Links - Lesson 2

Measurement And Optimization
Why You Need To Track And Test
Tracking SEO With Google Analytics - Lesson 1
Tracking SEO With Google Analytics - Lesson 2
Setting Up Goals And Revenue Tracking
A/B Testing And Conversion Optimization

Paid Search
How Paid Search Can Help With SEO
Setting Up Your Adwords Account
Setting Your Bids And Budget
Measuring ROI

Course Conclusion
Wrap-Up
Taking Action
Purchase Info - 30% OFF MARKED PRICE!
The DVD and Download options include the same training contents and both priced as below:
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Once purchased, you will receive 61 Search Engine Optimization training videos (listed left), lasting a total of 9 hours and the working files.

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Download Course downloadable when payment processed (within one hour average)

CD/DVDs No shipping charges. Please allow 2-3 days for UK, Europe, US & Canada. 3-5 days rest of world.
WE AIM TO PLEASE
All DVD courses have a 100% money back guarantee. If you are not happy with your course contact us within 30 days of purchase for a refund.
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Need to Train Multiple Users?
This Search Engine Optimization course is available in multi-user format ideal for corporate users, schools and universities.

The course loads directly onto your server and delivered to multiple users over your network.

An unlimited number of users can access the training with a pre-determined number viewing the tuition at any one time.

Training Multiple Users

Load onto your server
Deliver on your network or existing learning management system


USING THE SAME EXCELLENT CONTENT AS SINGLE USER COURSES
For companies and educational establishments wanting multi user access to training resources, we offer this Search Engine Optimization course to do just that.
Now you can integrate training or technical support within your own computer network, or allow employees or students to gain access to training and support from home or any other location that they can gain access to your organizations network.

EASILY VIEWED OVER A NETWORK
The courses can be played over a LAN using a standard browser such as Microsoft Internet Explorer, Safari or Firefox.
The movies are viewed using Adobe Flash (same method as YouTube) and are slightly compressed in order to not clog the network.
All advanced and the "for dummies" courses are available via this multi user solution and can be copied directly to a hard disk for faster access and the access page may be customized, if needed, using a html editor.

ADDITIONAL USERS AND TITLES CAN BE ADDED
More than one title can exist on your server and the supplied player will automatically show titles that are available.
Simply purchase more user licences (supplied as files) and drop them into the folder. This will automatically increase the number of users allowed onto the system. All purchases are backed up by excellent after-sales support team and easy to follow instruction manual.
You can order multi user online or speak to our knowledgeable sales team.
PRICE
(Per 10 user concurrent licence)
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Prove Your Capabilities
Once a course is completed you can download a free certificate.

This certifies that you have started from the beginners level, have now viewed all instruction. The certificate advises you now possess essential skills and an in-depth knowledge of Search Engine Optimization. Show your boss or potential employer!
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A recent customer speaks out...
"We have purchased 11 of these training CDs to date. Their structure and content have improved our technical skills at our own pace. We've extracted ourselves from many a production problem by referring back to the relevant CD."Ian Walsh, Slide FX Ltd, Ireland